Game of Bones
Creative - Motion - AI
I wanted to test the idea of using GenAI for the bespoke theming of concept and ideation sessions, and experiment to see how styles and themes could be mixed together to create unique visual experiences.
Agency
Freelance
Sector
Passion Project
Role
Concept Creation
AI generation
Editing
Motion FX
Animation
I often use Carl Jung's 12 archetypes for personality mapping in brand identity and vision/mission workshops, so I decided to experiment to see how Jung's archetypes could be stretched and themed for specific situations.
I chose to use dog breeds as they offered an opportunity to explore different personalities. I used Perplexity AI to match breeds to Jung's personality types and then generating initial prompts for Midjourney.
The whole process was an iterative one, working with AI to craft a set of archetypes and building a structure that I could then visualise.
Creating the video.
I also wanted to test how GenAI could help mix themes and ideas together into new visual experiences, so I decided to place the dog breed archetypes into a dark fantasy environment and create a mini TV trailer concept to bring the whole thing together.