Ideas made real.
Strategy, Brand, Creative and Design for the agentic AI era.
I am a Strategy & Design Consultant applying generative & agentic AI to real-world work, grounded in 25+ years of human-centred design experience.
Find out moreStrategy Projects
B2C Brand Strategy
View ↗︎Travel Sentry
[ Brand Narrative · Brand Positioning ]
Brand proposition and visual identity for a leading investment group
View ↗︎Cohaesus Group
[ Brand Positioning · Brand Narrative · UX/UI · Web Design · Visual Identity · Presentation Design ]
Creating a strategic, scalable brand experience framework
View ↗︎Voltaren
[ Strategic Frameworks ]Design Projects
Brand proposition and visual identity for a leading investment group
View ↗︎Cohaesus Group
[ Brand Positioning · Brand Narrative · UX/UI · Web Design · Visual Identity · Presentation Design ]
Validating the digital experience for visitors to V&A East
View ↗︎V&A East
[ Strategic Frameworks · Presentation Design ]
Defining future focussed audience archetypes
View ↗︎National Grid
[ Personas ]AI creative Projects
AI short films & experiments
Bird Song
An AI animated short film
Happy Dragon
Experimental concept ad for an energy drink
Elvés
An AI concept luxury brand ad
Echo of Light
An anime inspired short film after a trip to teamLab Planets, Tokyo
The Test Drive Show
A review of Google Nano Banana 2
INSX
An alternative take on traditional perfume ads
Vegetables
A parody horror trailer for Halloween
Game of Bones
Dark fantasy trailer (with dogs)
Dog & Bear
The story of an unlikely friendship
Beast Burners
AI Short Film
Baby Designers
A podcast about design hosted by baby designers
Instinct
Concept ad for a Halloween brand
Bird Song
An AI animated short film
Happy Dragon
Experimental concept ad for an energy drink
Elvés
An AI concept luxury brand ad
Echo of Light
An anime inspired short film after a trip to teamLab Planets, Tokyo
The Test Drive Show
A review of Google Nano Banana 2
INSX
An alternative take on traditional perfume ads
Vegetables
A parody horror trailer for Halloween
Game of Bones
Dark fantasy trailer (with dogs)
Dog & Bear
The story of an unlikely friendship
Beast Burners
AI Short Film
Baby Designers
A podcast about design hosted by baby designers
Instinct
Concept ad for a Halloween brand
Multidisciplined expertise and experience
Strategy
Positioning, narrative and go-to-market strategy for ambitious, progressive brands. I find the sharpest angle on who a brand is and what it stands for, then turn it into a plan the whole business can act on.
Design
Brand and digital design that turns strategy into something people can feel. From identity systems to product and web, I make the work clear, considered and ready to ship.
AI Creative
Films, campaigns and pre-production visualisation built on a generative pipeline. I use AI to move from concept to finished frames fast, without losing craft or control.