Who am I?

It’s one of the simplest questions to ask, but the hardest to answer. We can spend a lifetime trying to figure out who we are, what we want, and what our purpose is.

Brands are no different, because brands are made of people.

Understanding who we are, what we stand for and where we belong is a fundamental part of being human, but discovering that identity is only part of the journey. We also need a way to express ourselves, to tell our story, and to feel relevant, heard, and understood.

 I do exactly that.

I shape strategy for brands and organisations, then design the experiences and frameworks to bring that story to life.

Strategy.

The Why, Who, Where and When.

Workshops & Interviews
Research & Insights
Vision & Purpose
Mission
Values
Behaviours
Proposition
Positioning
Audience Definition
Tone of Voice
Brand Narrative
Brand Idea

Story.

The How and What.

Visual Identity
Brand Systems
UX/UI
Web Design
Product Design
Design Systems
Service Design
Journey Mapping
Messaging Frameworks
Presentation Design
Brand Films
Prototypes
Campaigns
Motion Design
AI Creative

Design tools & platforms.

Whiteboards

FigJam
Mural
Miro

Design

Figma
Adobe Photoshop
Adobe Illustrator
Affinity Photo
Affinity Designer

Motion

Premiere Pro
Adobe After Effects
DaVinci Resolve
Capcut
Filmora

Productivity

Microsoft Suite
Google Suite
Slack

AI tools & platforms.

Platforms

Weavy
Freepik
Flora
Imagine Art
Krea
Perplexity
ChatGPT
Gemini
Notebook LM
Claude
and more

Music & Audio

Eleven Labs
Fish Audio
Udio
Suno
Riffusion
HeyGen
and more

Image & Video

Nano Banana
Kling
Veo
Sora
Seedream
Seedance
Luma
Midjourney
Runway
Hailuo
Wan
and more

Web Build

Webflow
Framer
Wordpress

Career.

I have 25+ years experience in digital. I am a 3x founder. I've worked in many sectors, but consistently in iGaming, Healthcare, Entertainment, Media, Technology and Energy. I've worked with global brands such as ITV, Haleon, Nintendo, Universal, Adobe, BP and many others.

1999 - 2004

Lightmaker

Consultant

1999 - 2004

Lightmaker

Consultant

2005 - 2010

Toyfruit

Founder

2005 - 2010

Toyfruit

Founder

2010 - 2012

ETV Media Group

Creative Director, Digital

2010 - 2012

ETV Media Group

Creative Director, Digital

2012 - 2015

Bravand

Co-Founder, Creative Director

2012 - 2015

Bravand

Co-Founder, Creative Director

2015 - 2020

The Rokker Network

Co-Founder, CDO

2015 - 2020

The Rokker Network

Co-Founder, CDO

2022 - 2022

Infosys Consulting

Principal Consultant

2022 - 2022

Infosys Consulting

Principal Consultant

2022 - 2023

Digitas

Consulting Director

2022 - 2023

Digitas

Consulting Director

2020 - Present

Hello Person

Founder

2020 - Present

Hello Person

Founder

Hello Person Ltd
2026